We met Onfido just before it secured its Series A round of funding. Its business goals were twofold: firstly, to show the investors they had made the right decision in investing, and secondly – and most importantly – to get the phones ringing to generate new business leads.
Through careful planning and shining a light on the right parts of Onfido’s story, we successfully launched them to the investor and start-up community and firmly placed them on the radar of companies looking for a more effective way to carry out their background checks.
The result was a high level of media exposure with over 30 pieces of coverage in the startup and investor press, as well as a staggering 179% increase in new business leads and a 334% increase in traffic to their website.
An added bonus of our campaign was that a over a third of the authoritative sites that covered the launch linked back to Onfido, thereby helping the company to improve its organic SEO and search ranking.