ONFIDO
Onfido is an intelligent data-driven platform that uses machine learning, computer vision and facial recognition to automate and transform the background checking process for companies.
This fast growing company is the largest European provider of background checks to the sharing economy sector. Its proprietary software and impressive founding team (Oxford graduates aged 23, 25, and 27) have won the support of some of tech’s most influential technology investors including Brent Hoberman, founder of Lastminute.com, and Eileen Burbridge, Partner at Passion Capital.
“As a start-up, we needed a PR agency with an intimate understanding of the UK tech scene and above all, a strong network. The Crowd &I were the perfect fit. They truly understand the needs of our business and are highly proactive in their approach.”
CHIARA QUADRANTI
MARKETING MANAGER
WHAT WE DID
We met Onfido just before it secured its Series A round of funding. Its business goals were twofold: firstly, to show the investors they had made the right decision in investing, and secondly – and most importantly – to get the phones ringing to generate new business leads.
Through careful planning and shining a light on the right parts of Onfido’s story, we successfully launched them to the investor and start-up community and firmly placed them on the radar of companies looking for a more effective way to carry out their background checks.
The result was a high level of media exposure with over 30 pieces of coverage in the startup and investor press, as well as a staggering 179% increase in new business leads and a 334% increase in traffic to their website.
An added bonus of our campaign was that a over a third of the authoritative sites that covered the launch linked back to Onfido, thereby helping the company to improve its organic SEO and search ranking.
WHAT WE LOVE
The Onfido team’s approach to business is refreshing. This inspiring team applies the same innovative approach to its people as it does to its technology. Its Talent Management practices are second to none and we particularly love its ‘no limit to learning’ policy, where Onfido has pledged to buy any educational book that the team wants. This policy proves that even if you studied at one of the best universities in the world – as Onfido’s founders did – you should never stop learning. We couldn’t agree more.
