LOVE HOME SWAP
Love Home Swap, the world’s largest home exchange club, is the brainchild of Debbie Wosskow. One of the most prominent women in UK tech (and affectionately referred to as ‘Queen of the Sharing Economy’), Debbie headed the government review into the sharing economy and is chair of the newly created trade body SEUK.
Love Home Swap allows people to swap lifestyles with members in over 160 countries and choose from over 75,000 stylish properties. At the vanguard of the move away from hotels, the firm has transcended the tech sector and become a luxury global brand.
“The Crowd &I is our lead PR agency. Over the last six months the team has generated significant quality coverage including BBC Radio Four You and Yours and regular appearances in UK nationals. We also hit a new record in July 2015. The team generated a piece of coverage in The Sunday Times that generated the most amount of traffic to our website. This was the highest spike of web traffic that we have achieved from coverage. These guys are really nailing it for us.”
BEN WOSSKOW
CMO AT LOVE HOME SWAP
WHAT WE DID
Love Home Swap (LHS) was referred to The Crowd &I in early 2015 as an agency that would ‘get results’. LHS has a very clear business goal of driving sign-ups to the site and The Crowd &I is the lead PR agency working closely with LHS to set the PR strategy for all English speaking markets.
The beautiful homes on LHS speak for themselves. Our role here has been to get the ‘PR machine’ up and running to help LHS effectively share the stories of why and how people swap their homes. This includes nurturing the community of high profile swappers, crafting compelling stories and building relationships with key influencers.
From BBC Radio 4 (You and Yours programme) to in-depth Sunday Times’ case studies, The Crowd &I has continuously raised brand awareness for these sharing economy superstars. Upon launch the campaign produced instant results driving a ‘record breaking’ amount of traffic to its website and generating significant interest from prospective house swappers.
WHAT WE LOVE
We’re (not so) secret fans of Debbie. We love the fact she started her first business at the age of 25 and is now leading her third successful company. Debbie is a fantastic role model for women in business and is a huge figure of inspiration for the next generation of female talent.
