Love Home Swap (LHS) was referred to The Crowd &I in early 2015 as an agency that would ‘get results’. LHS has a very clear business goal of driving sign-ups to the site and The Crowd &I is the lead PR agency working closely with LHS to set the PR strategy for all English speaking markets.
The beautiful homes on LHS speak for themselves. Our role here has been to get the ‘PR machine’ up and running to help LHS effectively share the stories of why and how people swap their homes. This includes nurturing the community of high profile swappers, crafting compelling stories and building relationships with key influencers.
From BBC Radio 4 (You and Yours programme) to in-depth Sunday Times’ case studies, The Crowd &I has continuously raised brand awareness for these sharing economy superstars. Upon launch the campaign produced instant results driving a ‘record breaking’ amount of traffic to its website and generating significant interest from prospective house swappers.