IZETTLE
iZettle is the reason that hundreds of thousands of individuals and small businesses can take card payments on the go. Known for making the very best tech available to the smallest of enterprises, it has recently launched several new tools to support merchants in growing their businesses.
With over $165 million dollars in venture capital funding and four years of successful trading under its belt, this rapidly growing company has won the hearts of its small business customers as well as built a reputation for being one of the largest tech success stories to come out of Stockholm, Sweden after Spotify and Skype.
“The Crowd &I has been an integral part of our communication strategy since the day we launched. They are a long term partner of ours. We hired these guys even before we secured our series A funding. In the past four years they’ve generated some outstanding results and their campaigns have made significant contributions to our business goals. They’ve also helped with our positioning. We operate in a competitive market, but with the team’s help we continue to maintain a significant share of voice in the media and sustain our position as a ‘leader’ in the European payments market.
If you are looking for a PR partner you can trust, then go with this team”
SVEN GRUNDBERG
PR MANAGER AT IZETTLE
WHAT WE DID
Its business goals, and therefore communication priorities, have changed depending on their stage of business development, but largely our remit is to support sign-ups and help iZettle to defend its title as the innovator and leader in this market. We’re responsible for thought leadership, content creation, influencer relations and actively advise on strategy across all international markets.
Since its inception our campaign has delivered an average of over 400 earned articles [TechCrunch, Business Insider, Daily Telegraph, The Times, the list is endless] or broadcast stories (BBC Radio 4 You and Yours programme) annually, a string of awards, and ensured iZettle has dominated international English speaking media coverage – thereby cementing its position as pioneer and leader in the mobile payments market.
Most importantly, we continuously align our comms strategy with iZettle’s goals, making significant contributions to their business.
WHAT WE LOVE
iZettle holds a special place in our hearts. We love their typically Swedish (progressive and collaborative) approach to business and their ways of working have inspired many of our processes here at The Crowd &I. There is also a little rumour that our MD went from brunette to a blonde due to the amount of time she has spent in Stockholm over the years!
