OUR PROGRESSIVE WORKING MODEL
The Crowd &I has a track record of accelerating the growth of challenger brands, often in the technology space, in the UK, US and Sweden.
OUR PR PLAYBOOK FOR
FAST-PACED COMPANIES
PR for start-ups is a different game to PR for brands which are household or industry names.
You need an agile approach, not an off-the-shelf campaign, because your company faces different challenges to established brands – you are often unknown, pressed for time and have limited budget.
LAUNCH
OUR PLAYBOOK FOR EARLY-STAGE COMPANIES WITH SEED FUNDING
Establishing your business with prospective customers, industry and investors.
Your business may not have any customers – or even any products – but it will have a story about how it’s going to change the world.
We’ll work with you to shape your story and influence your crowd by:
1
PRESENTING YOU AND YOUR BUSINESS SO THAT PEOPLE WILL LISTEN.
2
SPOTTING THE STORIES INSIDE YOUR PROTOTYPES, ALPHA PRODUCTS AND MARKET RESEARCH.
3
DEVELOPING A POINT OF VIEW SO THAT YOU ARE SOUGHT OUT BY THE MEDIA.
4
IDENTIFYING THE INDIVIDUALS WHO CAN SUPPORT YOUR BUSINESS.
5
REACHING THE KEY PEOPLE IN THE MEDIA, BOTH ONLINE AND TRADITIONAL.
SCALE
OUR PLAYBOOK FOR MID-STAGE AND GROWTH STAGE COMPANIES
Attracting customers and cementing your reputation with investors and other key stakeholders.
As you scale your business, you need to evolve your story.
We’ll help you to continue to build and protect your reputation by:
1
DEFINING A FLEXIBLE STRATEGY THAT’S ALWAYS FOCUSED ON YOUR BUSINESS OBJECTIVES.
2
GIVING PEOPLE THE TOOLS TO TALK ABOUT YOU.
3
BUILDING THE PROFILE OF YOUR BUSINESS AND YOU AS AN ENTREPRENEUR.
4
REACHING YOUR CUSTOMERS THROUGH THE MEDIA THEY USE.
5
TELLING YOUR STORY IN A JOINED-UP WAY THAT WILL APPEAL TO YOUR CUSTOMER.
EXIT
OUR PLAYBOOK FOR
YOUR DESIRED EXIT
Reinforcing your position as market leader with those that matter most to your business.
The value of your business will be driven by its future, not just its past results.
We’ll help you make the final part of your journey to successful exit by:
1
REFINING YOUR STORY.
2
GETTING YOU ON THE RADAR OF POTENTIAL BUYERS OR SHAREHOLDERS.
3
DEVELOPING AND EXECUTING A CREATIVE CAMPAIGN.
WHAT SUCCESS LOOKS LIKE TO US
The growth of your business is the way we measure our success. Not press releases sent.
We track your credibility with media, investors and customers alike. We monitor if the market’s perception of you and your business is in line with reality. And we constantly check that we are fuelling word-of-mouth marketing, driving traffic to your website and supporting investor relations.
